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Tips To Use If Marketing To Generation Ys
Generation Ys are those people aged between seventeen and twenty eight years old, the baby boomer progeny. At 60 million strong, they are the largest group to influence the American scene since the baby boomers. While not quite as immense as the baby boomer group, they are nevertheless on target to increase in size and to soon rival it in purchasing power.
Around 75% of Generation Ys use the Internet on a regular basis, the familiarity with this medium no doubt initiated through primary and secondary tutoring that demanded Net access as a requirement. The group's tendency to use this medium as its chief communication method should encourage marketers to devise ways and means to target its users.
Generation Ys communicate via email, social networking and video, and they particularly like to send each other texts. Studies indicate huge numbers of texts are sent by many teenagers in any given month. Most Generation Ys have cell phones. Text message campaigns, therefore, are something for marketers to include in their marketing plan, especially as it is estimated that 75% of all text messages are transmitted by the Y Generation.
Marketing to the children of the baby boomers will not be easy. Boomer brands failed in trying to reach the smaller Generation X group, which had to be tolerated. Generation Y, however, is becoming great enough to impact on a boomer brand more significantly, simply by ignoring it. Competitive brands could also be launched to create a more significant threat. To succeed in selling to this group, then, you will need to learn to think as it does.
Members of Generation Y have grown up in an even more technologically advanced media than their parents and react to advertising in a different way. In numerous cases they are resistant to the traditional marketing channels that appealed to older generations. The marketers that do manage to grab the attention of Generator Y consumers are locating them in places they are known to visit, for example, online, social networking centers, and cable TV.
When you consider the thousands of social networks online, just a few cater particularly for Generation Ys. Facebook and Twitter are very popular, even though their popularity is associated with a number of groups. Others include: BrazenCareerist.com, 20somethings.ning.com, Unigo.com, myYearbook.com. Each of these networks caters for a variety of Generation Y needs.
Previous generations as well as marketers can learn much from these networks, to better understand who Generation Ys are and what they're made up of. They don't expect older generations to understand everything about their lifestyle. They simply seek understanding and respect.
To the online marketer, then, learn about what motivates Generation Y. Visit their social networks and acquaint yourself with them through reading what they are writing about. Your experience there will give you some knowledge on how to market to the Generation Y needs.
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